The language learning app market in CIS countries has grown significantly with the rise of digital education and a cultural emphasis on language learning, further accelerated by the COVID-19 pandemic. While dominated by international apps like Duolingo and Babbel, local apps tailored to Russian-speaking users are strong contenders. The exit of many big players has reduced competition, presenting new opportunities for local apps. 

In the crowded landscape of language learning apps, French learners often struggled with vocabulary and verb conjugation. Recognizing this gap, we saw the need for a focused solution in a market filled with broad but shallow learning experiences.

As Product Designer and Researcher, I conducted market research, user interviews, and designed surveys to gather data. I segmented the user base and created personas to guide design decisions. I analyzed competitors to identify key features and market gaps. I designed the app's user interface, developed interactive prototypes, and conducted usability testing. I collaborated with the development team to ensure accurate design implementation and provided continuous feedback. Post-launch, I gathered user feedback and analyzed data to evaluate performance and make iterative updates, ensuring the app met and exceeded user expectations.

Our research journey began with in-depth interviews, engaging directly with 5 dedicated French learners. These conversations offered a qualitative glimpse into their experiences, challenges, and desires.

• Learners expressed a strong preference for a modern and user friendly UI that enhances navigation and creates a more intuitive and enjoyable learning experience.

• Implementing spaced repetition techniques and incorporating interactive exercises were identified as effective methods to reinforce vocabulary learning.

• People highlighted the need for a conjugation tool that covers a wide range of verbs, tenses, and moods, making it a comprehensive resource for mastering French grammar.

• Including audio examples for each new vocabulary word was deemed crucial, as it allows learners to hear and mimic the correct pronunciation, improving their speaking skills.

• There is a demand for an expanded dictionary that goes beyond definitions to include pronunciation guides, translations, synonyms, example sentences, and comprehensive explanations, making it an invaluable reference tool for learners.